Shampoo from Woolworths goes viral for stunning results: 'Hair goals'

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·Lifestyle Reporter
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Whether you're a natural blonde or not, it can be hard to keep your golden shine looking fresh and flawless.

The hair experts at FUDGE Professional have been helping blondes keep their glow for years with their cult purple shampoo targeting dull and fading colour, revolutionising how to care for blonde hair.

But if you thought that they had reached their peak, you'd be wrong.

A blonde curly haired woman in a tight black dress looks at the camera with her hands on her hips with four hair care products in a caramel colour.
A blonde curly haired woman in a tight black dress looks at the camera with her hands on her hips with four hair care products in a caramel colour.

Let us introduce you to their brand new All Blonde range which is taking blondes up to a whole new level of shine.

Like many of us, FUDGE Professional felt the pain of lost hair care through lockdown so decided to help us out with some salon-quality products to keep our blonde locks looking fresh, healthy and bright.

"As the pandemic turned our hair care regimes upside down, we realised that we needed to maintain that salon fresh blonde feel, for longer," FUDGE explains.

"There’s no wonder that post-pandemic, we’re trending towards low-maintenance blondes and softer, warmer tones. It’s all about easy-to-manage colour!

"Think balayage, highlights, lowlights, and semi-permanent colours that fade away over time, and say goodbye to harsh, obvious regrowth."

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The haircare brand has launched four unique products designed to lock in and boost colour, hydration and strength in blonde hair with the range already being described as "insane".

Instagram's Ella Brown shared her fresh blonde tone with her 24,000 followers after using the products, and people loved the results!

"Holyyyy hair goals," one follower wrote.

"You're a show-stealer babe!!! Loooveee the hair," another said.

"Hair looks amazing!!" a third added.

Since the launch of the shampoo and conditioner, people around the world have tried the range for themselves and can't believe the results.

"My hair never looked better," one impressed customer wrote on the FUDGE website.

"I’m so happy with how my hair looks after using this! My blonde has gone from dull and dry to alive and golden!!!!!! Honestly obsessed!"

Reaching for gold

Available at your local Woolies, the range includes a matching Colour Lock shampoo and conditioner, a standalone Colour Boost conditioner and a 10 in 1 Condition and Shield Mist.

Perhaps the most crucial of the range, the Colour Lock shampoo and conditioner duo promise visibly blonder, brighter and stronger hair for up to 10 weeks thanks to unique Opti-PLEX™ Technology in the formula that strengthens and reconstructs damaged hair by a whopping 90%.

For extra results, the Colour Boost shampoo infused with lemon extract deposits blonde pigments for visibly lighter, brighter hair in just two weeks.

Four caramel coloured hair care bottles with black lids against a caramel background.
Four caramel coloured hair care bottles with black lids against a caramel background.

It's even proven to enhance all types of blonde and highlighted hair after just one wash.

After washing with your chosen shampoo and conditioner, add some final reinforcement with the 10 in 1 Condition and Shield mist applied to wet or dry hair.

This little beauty will keep your blonde tone in order as well as protected from UV damage, shielded from pollution while nourishing, hydrating, taming frizz and adding shine - to name but a few.

On a shiny budget

Aside from the results these FUDGE Professional products deliver, they make our life even easier, with each product priced under $25.

Shop the shampoos and conditioner for $23.99 at your local Woolies and the 10 in 1 mist for $21.99.

It is an absolute bargain considering the high-end, salon-quality results you are getting from your own bathroom.

These amazing products are set to sell out quickly, so our advice is to run, don't walk.

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