Serena Williams launches jewelry collection to raise money for small businesses

Laura Galvan
·2-min read
Unstoppable/Serena Williams
Unstoppable/Serena Williams

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Tennis icon and fashion designer Serena Williams recently launched Unstoppable, a special edition jewelry capsule collection, in efforts to raise money for small businesses.

Right now, until August 5, 100 percent of the net proceeds of the collection will exclusively go to Opportunity Fund’s Small Business Relief Fund, which provides support directly to Black small business owners. The Opportunity Fund is the nation’s leading nonprofit organization supporting diverse, resilient entrepreneurs through these unprecedented times.

“It represents serenity and unity, and is a reminder that your optimism and strength are unstoppable,” Williams said on social media revealing the collection.

In collaboration with the world’s largest diamond manufacturer, K.P. Sanghvi, the collection features ethically-sourced diamonds and quality craftsmanship.

“All of our jewelry is designed to last forever, created from solid 14k gold or sterling silver, and ethically-mined, conflict-free diamonds,” the website’s description explains.

Ahead, make an impact and look great by shopping the Unstoppable items below and other styles we’re loving from the Serena Williams jewelry collection.

Shop: Unstoppable Diamond Toggle Necklace, $100

Credit: Serena Williams Jewelry
Credit: Serena Williams Jewelry

Shop: Unstoppable Diamond Bracelet, $100

Credit: Serena Williams Jewelry
Credit: Serena Williams Jewelry

Shop: Serena Williams Star Signet Pinky Ring, $365

Credit: Serena Williams Jewelry
Credit: Serena Williams Jewelry

Shop: Serena Williams Diamond Starburst Necklace, $650

Credit: Serena Williams Jewelry
Credit: Serena Williams Jewelry

Shop: Serena Williams LO-VE Earrings, $325

Credit: Serena Williams Jewelry
Credit: Serena Williams Jewelry

If you enjoyed this story, check out how Vogue and Amazon Fashion launched a second digital storefront with Cushnie, Anna Sui and Thakoon.

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