Sephora to give away $550 worth of free makeup

Sarah Carty
Senior Lifestyle & Entertainment Producer

In news that is sure to delight beauty fanatics, it’s been announced that Sephora will give away a gift worth $550 to a selection of lucky customers next week.

Sephora is set to open its 15th Australian shop on September 27th in Parramatta, and if you want to get your hands on the sought-after goody bag, you’ll have to be one of the first 100 people in the queue on the day.

Those lucky 100 people who reach the door first will receive a Sephora Collection Lip Vault, which is valued at $550.

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Sephora are set to give away $550 worth of makeup to 100 lucky people. Photo: Getty Images

And if you don’t happen to make it to the door in time, fear not as the next 400 customers will receive a Sephora Collection Concert Kit, which is said to be worth $106.

On the day, the store promises customers all the ‘bells and whistles’ of a party, including a DJ, a live band, beauty samples and Sephora’s free coffee cart.

Sephora have also claimed they are ‘flying an international celebrity’ out to ‘get the party started’.

“We always aim to open with a bang, and Parramatta will be no exception,” Sephora Country General Manager Libby Amelia said.

“We’re excited to give back to our clients who have supported us over the years.”

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The news comes after it was announced that Sephora will open in Melbourne’s David Jones flagship store on Bourke Street later this year.

They claimed the store will have a ‘refined look and feel’ and will feature the shop’s exclusive brands.

And while Amelia said you can expect the same Sephora branding, colours and style, there will also be ‘a few fresh ideas in our David Jones location’.

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