She's a busy mother-of-two who isn't afraid to share photos of her adorable children online, and now Roxy Jacenko has admitted she sees no problem with 'sharenting'.
The 36-year-old, who is mum to five-year-old daughter Pixie and two-year-old son Hunter, said the reason parents are so keen to share photos of their little ones online is because they're "proud".
"I'm the poster girl," Roxy said during Tuesday's appearance on Today Extra.
"There is nothing wrong with sharing pictures of your children. We all do it because we are proud, not any other reason."
However the PR maven said that while she has no issues sharing images, parents need to careful with what they choose to put on social media and be aware at who can access the images.
"You have to be careful of what you share, never share a picture of the children in the bath. You have to realise anyone can be looking at it if you're not a private profile. Choose what you share," she added.
"There is nothing wrong with being proud and showing images, whether it's on your own Facebook or the Instagram of your five-year-old. Be smart about what you choose to share."
Roxy's two kids have their own impressive social media following, with the Sweaty Betty PR founder running Instagram accounts for Pixie and Hunter, while her daughter also has her own line of hair accessories.
Whether the family are holidaying overseas, having a family dinner, attending runaway shows and movie premieres or going for a walk around their neighbourhood in Sydney's Eastern Suburbs, Roxy isn't shy when it comes to showing off their jetsetting lifestyle online.
“Sharenting” - a term coined to describe parents who share photos of their children online - has recently made headlines after News Corp journalist Angela Mollard suggested radio personality Hamish Blake and wife Zoe Foster-Blake overshare images of their young son, Sonny.