Yahoo Lifestyle This Is Predicted To Be 2025’s Biggest Hair Trend—Here’s How To Do It
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If you've been online at all lately, you'll see that the whole ~demure~ thing didn't really make its way to hair. Currently, the motto is bigger is better. Just peep runway shows (like fall/winter 2024 Christian Cowan or spring/summer 2025 Ottolinger), or take a look at all the new hair product launches (volumizing products, thermal round brushes, and big curling irons)—the whole '90s big blowout is back, baby.
"Volume will definitely be at the forefront of hairstyles in 2025," says celebrity hairstylist Justine Marjan. "Because of the pandemic, we saw several years of natural, understated looks, but the pendulum has swung now, and everyone is ready for bigger, more dramatic styles," she adds.
But my one qualm with this whole rockstar hair vibe is how tf to make it last, especially on fine hair like mine. When I went to the Eras Tour in Miami (humblebrag), I fully intended to pull my hair up and do nothing with it. I knew I'd be sweating, dancing, and head-banging for hours on end watching Gracie Abrams and Taylor Swift. Like, there was no way my fine, short, thin hair would possibly last through it all.
But I luckily had the help of Marjan on my side. She gave me big '90s hair, complete with half-up braids to pull back my bangs and cutie bows to go full Tortured Poets Department. Shockingly, it lasted two full days—volume and all intact.
You might wanna chalk it up to sorcery at first. Marjan is a celeb stylist with people like Khloe Kardashian, Hailey Bieber, and Eva Longoria on her roster. Surely, she's just got the magic touch. But as I watched her create this look, I couldn't stop asking questions. What she was using, how she did it, what tools I needed—ofc, she delivered.
How to get the '90s blowout volume:
The most important thing is to start with damp hair. Marjan directed me to scrunch in the Tresemme Total Volume Mousse to prep my hair and make sure I got as much volume as humanly possible out of my blow-dry. Need to add, this mousse is phenom because it doesn't leave my hair crunchy or tacky. Instead, it gives it just the right amount of hold to encourage a little root lift. Marjan recommends blow drying with a round brush, but I used the round brush attachment on my Dyson Airwrap (I'm a beauty editor and I'm still hellish at using a round brush and blow-dryer combo).
The real magic happened once my hair was dry, though. In a shocking turn of events, she scrunched a few dollops of mousse all over my dry hair. "It adds some grit and texture to your hair to make it hold the volume and style longer," she told me. She blow-dried it through, which added tons more lift at the crown of my head, plus made my usually straggly ends look so full.
From there, she opted for a curling iron. If you have hair that easily holds a curl, a blow dryer or multi-air styler like the Airwrap or Shark FlexStyle would work here. But fine hair types often will require a hot tool for mega-lasting curls, Marjan says. "If you’re looking for super voluminous curls, curl your hair with a 1" or smaller curling barrel in alternate directions throughout your entire head," she explains. On my hair, Marjan used the GHD Curve Soft Curl Iron specifcially.
How to make it last:
The mousse that Marjan prepped my hair with definitely added a whole lotta hold. But to really set the style in place, she gave my head a generous spritz all over with the Tresemme Extra Hold Hairspray. "To keep the volume and add more hold, flip hair over and spray hairspray through at the roots," she recommends. It def does add a teensy bit of crunchiness to my hair (though, I don't mind since the lasting power is so damn good). But to help soften up my curls, I just lightly brushed over them with a boar-bristle brush. This helps make them look fluffier too without disrupting the style or hold.
Don't be afraid of a lil tease too. "I suggest using a boar-bristle brush versus a usual teasing comb," Marjan suggests. "Create a C shape with the brush as you back-brush toward your scalp gently," she says, as this will help create volume without totally tangling your hair.
Total Volume Plumping Mousse
Round Barrel Anti-Static Hair Brush
Le Styliste Luxury Hair Dryer
Curve Soft Curl Iron
100% Boar Bristle Hair Brush Set
Extra Hold Hairspray
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