It's been more than a decade since the humble Polly Waffle chocolate bar graced Australian shelves.
But in one of the few bright sparks among the coronavirus doom and gloom, the famous log of marshmallowy goodness is rising from the dead.
The Polly Waffle – a waffle wafer tube filled with marshmallow and covered in chocolate – was created in Melbourne in 1947 and later manufactured by Nestlè until it was discontinued in 2009.
South Australian confectioner Robern Menz announced last year the revival of the popular treat would happen, but we didn’t yet know when.
Now thanks to the federal government pumping almost $50 million into manufacturing projects to create jobs amid the coronavirus pandemic, chocolate fans can rejoice that the effort to revive the treat has been brought forward.
Chief executive of Robern Menz, Phil Sims, said last year there had been strong public support for the Polly Waffle’s revival.
“There are kids and even young adults out there who don’t really know what a Polly Waffle is and haven’t tasted it before,” he said.
“But there are also many devoted fans who have been campaigning hard for its return.”
Phil said the company would embrace the challenge of re-introducing the bar to the local market.
“As an Australian family-owned business, we have a real affinity for local brands and to have the opportunity to revive them and bring them back into the market is such a privilege,” he said.
However, it may sadly still take some time for the treat to land on supermarket shelves again, as Phil told media outlets last year the Polly Waffle requires custom-built machinery.
“Polly Waffle is a unique chocolate bar, and although it may sound simple enough - with its combination of chocolate, wafer and marshmallow - it actually requires a number of fairly complicated processes to create,” he said.
The Polly Waffle will officially return in early 2021.
With additional reporting AAP
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