He’s the controversial TV presenter who regularly voices his opinion on pretty much anything and everything that irks him.
But Piers Morgan suffered his own gaffe yesterday, after an epic autocue fail left him red-faced on live TV.
The 54-year-old was in the middle of presenting on Good Morning Britain when he was caught reading out the word “Timecheck” on the autocue.
Piers’ co-host, Susanna Reid, immediately called him out on the fail, saying: “You don’t say timecheck”.
The star hit back saying: “If you don’t want me to say timecheck, don’t put it in the autocue.”
The camera then cut to the autocue, which clearly showed that it was in fact Susanna’s turn to read the autocue anyway, meaning Piers suffered a double blunder.
Susanna won the argument about the autocue fail, saying: “You have seen Anchorman haven’t you?,” comparing Piers to Will Ferrell’s character, Ron Burgundy, in the film - an absurd news anchor who is constantly caught up in gaffes.
Piers vs the Sussexes
Piers’ on-air blunder comes just days after he criticised Prince Harry for comparing his wife, Meghan Markle, to the late Princess Diana.
Last week, it was announced that Meghan Markle is taking legal action against the Mail On Sunday after the newspaper published a letter from her to her father, Thomas Markle.
Piers is a columnist for the Daily Mail, sister publication to the Mail on Sunday.
The prince issued an impassioned statement against the British media claiming his wife has been the victim of “relentless propaganda” and that he fears “history repeating itself,” adding, “I lost my mother and now I watch my wife falling victim to the same powerful forces.”
Piers, who was editor of British newspaper The Daily Mirror at the time of Diana's death in 1997, said on UK talk show Good Morning Britain today that he believes “comparing Meghan to Diana is a mistake.”
"Harry talks about Diana and, of course everyone knows the history there and of course everybody felt for him, but he's not the only person who's lost a parent,” he continued.
"If he's going to be this vicious about the press collectively he's got to be entitled to be scrutinised for what he's actually saying."
"Let's be quite clear, Princess Diana was killed by a speeding drunk driver, she wasn't killed by the British press,” he added. “I was a newspaper editor at the time and I feel quite strongly about this ... this idea that the press were all personally culpable for what happened to her.
"I knew Diana well, I did lots of stuff with Diana, she colluded with the press very regularly, she set up photo situations with the press, she jumped into cars with reporters and gave them her version of stories many, many times.
"Diana was absolutely playing with the press and then ranting against the press.
"He [Harry] has just gone completely rogue, it's highly emotional, highly over the top and I think it's going to backfire."
Extra reporting by Bang Showbiz
Got a story tip? Send it to email@example.com
Or sign up to our daily newsletter here.