Pantone Just Unveiled Its 2025 Color of the Year

Pantone has a decadent outlook for the year ahead.

As far as the famed design company is concerned, a soft, warm shade of brown called Mocha Mousse is the hue of choice for 2025. Equal parts unassuming and elevated, the color immediately conjures visions of the dessert after which it’s named. According to Pantone, the earthy color reflects humanity’s growing efforts to better align ourselves with the natural world.

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Since 1999, the Pantone Color Institute—the brand’s trend forecasting arm—has picked a color it believes will reflect the mood of the coming year. However, this marks the first time Pantone is planning events and experiences around the world to highlight its latest selection. The first stop on this unconventional world tour will be London, which will see its skyline illuminated in the rich hue tonight.

Though Mocha Mousse designated as a mood or tone color for 2025, Pantone also envisions the tint being used across a host of goods and design items. The brand has even collaborated with other companies across industries, including Motorola (which will release a razr 50 ultra and razr+ that embody Mocha Mousse’s meaning) and Pura (which will release a tonal diffuser and two exclusive new scents).

“Mocha Mousse expresses a level of thoughtful indulgence,” Leatrice Eiseman, executive director of the Pantone Color Institute, said in a statement. “Sophisticated and lush, yet at the same time an unpretentious classic, Pantone 17-1230 Mocha Mousse, extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe.” The new brown hue builds upon 2024’s color of the year, Peach Fuzz, by diving further into the feelings of comfort and simple indulgences that it evokes.

Choosing Mocha Mousse as the official hue of 2025 involved the Pantone team traveling extensively around the globe and conducting many interviews. But the highly personal nature of color choice doesn’t phase the group. “Everybody has their individual feelings about color,” Eiseman told Dezeen. “And that’s okay—it extends the conversation and keeps it going.”

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