Online Exclusive: Sneak Peek At Katy Perry's New Ghd Campaign

  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.
In this article:
  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.

Katy Perry for ghd Hair's 'Scarlet campaign', photographed by David LaChapelle.


In celebration of its 10th birthday, ghd is releasing the 'Scarlet Collection,' which will see the brand transform its iconic straightener into one with red plates and accents.

The campaign, shot by renowned photographer David Chapelle, stars global ambassador Katy Perry dressed up as "Snow White with a twist" (pictured above).

"The Show White fire escape look was really cool," said Perry. "It was very peachy. I was wearing a John Galliano dress. David LaChapelle is known for his beautiful, larger-than-life sets, and the people that he works with are very talented – they make the picture look like a billion bucks. There were lots of little birds hanging around so I felt like a princess, like Snow White, and I was singing and talking to the birds as they fluttered around me."

Wardrobe stylist Johnny Wujek explained that he dressed Perry in accordance with her hairstyle.

"There's a dark, vampy, witchy Snow White where's she's got a short bob, so for that we went for the long, sexy gown, very tight-fitted," said Wujek. "The other one was more innocent, feminine, very soft pastels and pinks, so it's a contrast."

Perry's hair, which is carefully styled in a series of voluminous finger waves, was inspired by "the revelry and glamour of the roaring 20s," according to the brand.

"I liked the hair – it's super frizzy," said Perry. "I've done that type of frizzy hair before for some posters for the MTV Europe Music Awards when I hosted them for the second time – I wore the same kind of frizzy hair. I really liked it."

The ghd Scarlet Collection (available in two packages) is presented in two luxury art deco gift sets and is available now:

The ghd Scarlet Collection (RRP $289) includes:
- Limited edition, red plated ghd Gold Classic Styler
- A stylish, heat resistant, red satin styler bag
- Two sectioning clips for styling plus a protective plate guard

The ghd Scarlet Collection Deluxe (RRP $309) includes all of the above and also comes with:
- A matching black and red compact travel hairdryer
- Art deco inspired styler clutch bag enclosed in a deep red vanity case.

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting