Always something new with New Idea

Kylie Gilles. Photo: New Idea

Pacific Magazines' flagship title, New Idea, today joins forces with The Morning Show's Kylie Gillies as the face of the weekly magazine and its brand campaign: "Always something new with New Idea".

The multi-platform campaign will be supported by significant integration across Seven West Media assets including television, magazines, newspapers, digital and social.

Pacific Magazines' Group Publisher – Weekly Titles, Fiona Legdin, says: "Kylie Gillies is a well-respected presenter within the Australian media landscape, and we are thrilled to have her as our ambassador. We have combined the strength of the Seven West Media Group to create a campaign that will amplify Kylie's association with New Idea across all platforms."

The TV campaign featuring Kylie, which commenced on Sunday, 26 April, will initially roll out across regional Australia, followed by metropolitan markets over the coming months.

READ: What's in this week's issue of New Idea

New Idea Acting Editor-in-Chief, Louisa Hatfield, says: "New Idea is home to Australia's favourite local and international stars, delivering lifestyle advice that informs, inspires and entertains 3.4 million people every month across all platforms.* Kylie’s enthusiasm for entertainment news, her energetic personality, along with balancing the role as a mum, made her the perfect choice to represent Australia’s longest running women’s weekly magazine."

The Morning Show's Executive Producer, Sarah Stinson, is delighted to see Kylie as the face of New Idea: "For eight years, Kylie has delivered a mix of news, entertainment and lifestyle advice to Australian women as co-host of The Morning Show, so her association with New Idea was a natural fit."

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*Source: emmaTM conducted by Ipsos MediaCT, 12 months ending February 2015, Nielsen Online Ratings