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To celebrate National Lash Day, full-size Benefit mascaras are 50% off — today only!

Get half-price on all of your favorite full-size Benefit mascaras on February 19th in honor of National Lash Day! (Photo: QVC)
Get half-price on all of your favorite full-size Benefit mascaras on February 19th in honor of National Lash Day! (Photo: QVC)

National Lash Day is celebrated annually on February 19th as a day to honor our lashes —both real and fake ones. Even if you (and your lashes) don't typically go all out for the holiday, something tells us you will start marking it on your calendar from here on out. Here's why: Benefit Cosmetics just announced that every single one of its full-size mascaras are 50% off in honor of National Lash Day! But hurry: This unreal deal is only good for February 19th.

Quick overview
  • They're Real! Magnet Extreme Lengthening Mascara

    $14$28Save $14
  • Cosmetics Roller Lash Curling and Lifting Mascara

    $14$28Save $14
  • They're Real! Mascara

    $14$28Save $14
  • BADgal Bang Volumizing Waterproof Mascara

    $14$28Save $14
  • BADgal Bang Mascara in Blue

    $14$28Save $14

Benefit's award-winning mascaras offer something for everyone — from lash lengthening and volumizing to super-curling and waterproof formulas.

Not sure what to pick up? Here are a few of our favorite Benefit mascaras to purchase on National Lash Day:

QVC

They're Real! Magnet Extreme Lengthening Mascara

$14$28Save $14
If you're after lift and va-va-voom volume, snap up this mascara STAT. The magnetically-charged core helps draw your lashes up and out, and the flake-free and smudge-proof formula won't give you raccoon eyes.
$14 at QVC

"This is the best mascara I've ever used," said one of over 2,600 five-star reviewers. "If you start at the base of your lashes and wiggle the wand upward, you'll get really long and thick lashes. I recommend this product to anyone who wants to have really long and thick lashes (that are real!)"

QVC

Cosmetics Roller Lash Curling and Lifting Mascara

$14$28Save $14
If your natural lashes are straight as can be, this mascara is the fix. The brush is designed to curl each hair from root to tip, and the formula livens up even the thinnest lashes.
$14 at QVC

"I have used many mascara brands over the years and this is, by far, the best," a shopper enthusiastically revealed. "I am 67 years old and my lashes have gotten thinner over the years. Benefit Roller Lash has an amazing wand that lifts, separates and makes my lashes look thicker."

QVC

They're Real! Mascara

$14$28Save $14
We love this long-wearing mascara in jet blue — it offers dramatic length and volume. Plus, a specially designed brush reveals lashes you never knew you had!
$14 at QVC

"I hope they never stop making this mascara," raved one shopper "This is the best one I have ever used. The brush really separates and lengthens — and it washes off clean. It's truly a great product."

QVC

BADgal Bang Volumizing Waterproof Mascara

$14$28Save $14
This 36-hour mascara has a gravity-defying formula, featuring ultralight aero-particles that create major volume without weighing down lashes. The best part: It's waterproof so you can say goodbye to smudges.
$14 at QVC

"I've been waiting for this product to come in waterproof form and Benefit delivered. There's no clumping and it lasts all day and well into the evening," reported a fan. "I buy more than two at a time for fear of it being out of stock. You won't be disappointed!"

QVC

BADgal Bang Mascara in Blue

$14$28Save $14
Create a one-of-a-kind look with this electrifying blue hue. The custom brush is designed to reach from root to tip and corner to corner of your upper and lower lashes for big volume.
$14 at QVC

"I get so many compliments wearing the blue mascara," shared a five-star reviewer. "It goes so well with my bright blue eye pencil and gives me a personal look. Please don't stop selling it — no one else does this color."

Don't forget: You can break up your purchase total into multiple Easy Pays on QVC. Plus, if you spend over $25 and you're a first-time QVC customer, you can score $10 off with code SURPRISE.

The reviews quoted above reflect the most recent versions at the time of publication.