Mongolia's traditional dress-inspired 2024 Olympic uniforms go viral

Ryan General

Updated 18 July 2024 at 6:08 pm·1-min read

Mongolia's Olympic uniforms for Paris 2024, designed by Ulaanbaatar-based label Michel & Amazonka, have become a viral sensation on social media, with TikTok videos showcasing the designs garnering millions of views.

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Founded in 2015 by sisters Michel and Amazonka Choigaalaa, the label created four unique looks incorporating Mongolia's national colors and the Soyombo symbol: two for men, two for women and special outfits for flag bearers featuring traditional elements like pointed hats and boots. Each intricately embroidered, traditional dress-inspired outfit took over 20 hours to craft.

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