A new mother has made history at London Fashion Week by becoming the first model to grace the runway whilst using a breast pump.
Valeria Garcia – who gave birth to her second child in June – debuted the world’s first wearable breast bump beneath a suit at the Marta Jakubowski SS19 show.
The mother-of-two wore the Elvie Pump which syncs up to a smartphone app in order to allow women to express milk discreetly – whether they’re at work or on their daily commute.
On the revolutionary device, founder and chief executive of Elvie, Tania Boler, said: “Being a new mother can be incredibly stressful.”
“We spoke to a lot of women about the struggles they experience post-pregnancy and it became obvious that outdated pumping technology was a real obstacle for women wanting to provide breast milk for their baby. We designed Elvie Pump to make breast pumping as easy, streamlined and flexible as possible for mums.”
The waiting list for the breast pump is now open and the nifty device will cost mothers $419 for a single pump or $784 for two.
But it’s not the first time breastfeeding and motherhood has been celebrated on the runway, as model Mara Martin walked the runway back in July while breastfeeding her five-month-old daughter at the Sports Illustrated show.
While most recently, pregnant model Slick Woods walked the Savage x Fenty show at New York Fashion Week before giving birth just 14 hours later.
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