Yahoo Lifestyle Michael Kors Showcases Suki Waterhouse in Spring Ad Campaign in Ibiza
Designer Michael Kors traveled to Ibiza for the spring ad campaign featuring actor/musician Suki Waterhouse and actor/producer Logan Lerman. The campaign was shot by Mert Alas and styled by Emmanuelle Alt.
Photographed against the beauty of Ibiza, Waterhouse and Lerman channel the boho-meets-urbane nature of the idyllic island wearing Michael Kors’ fashion and accessories.
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As reported last month, Michael Kors Collection ads feature Danish model Mona Tougaard photographed by Dutch duo Inez van Lamsweerde and Vinoodh Matadin and styled by Carlos Nazario.
In true Kors style, the spring images capture the joy of traveling the world in style as Waterhouse and Lerman stroll through the Old Town, splash around in Ibiza’s crystalline waters and discover locals-only haunts.
“Ibiza is the perfect destination — it’s got charm, character, great beaches and this wonderful sort of hippie boho vibe mixed with a very modern glamour,” said Michael Kors. “And I’m beyond excited about our cast this season. Suki is the epitome of a hyphenate — a fabulous singer, writer, performer and actress with amazing personal style. And Logan has energy, style and that classic Hollywood movie star look. I’m so excited for everyone to see the two of them in a new light in the campaign.”
Last week — the day before the brand’s fall fashion show — Kors and Waterhouse sat down at company headquarters to discuss the campaign and what made the experience so special.
Asked what prompted him to hire Waterhouse for the campaign, Kors said he was impressed with how she handles so many responsibilities. “I think the coolest thing is people who juggle a lot and make it look easy. And it’s not. When I think about people who are juggling, in her instance, it’s music, it’s acting, it’s motherhood, it’s travel and always looking stylish doing it. I think for a lot of women, she’s very inspirational. It’s not easy but she’s cool as a cuke,” Kors said.
Waterhouse herself loved being on the shoot and particularly enjoyed getting to know Kors even better.
“I’ve always just loved your ethos,” said Waterhouse, who has attended Michael Kors’ fashion shows. She described Kors’ look as “sexy, stylish, elegant,” and said the clothes look and feel easy and are comfortable on the body.
If there’s one thing Kors has been consistent about throughout his career, it’s his love of travel. “The reality of it is it’s authentic to me as an individual and as a designer, and to our clients.” He said that the company’s images have always shown people on the go, “but in this case, we’ve arrived.”
“This is all about the love of place,” Kors said.
Waterhouse said one of the most amazing things about doing the campaign was that Kors was going to be there. “That isn’t something that always happens. Having Michael at the photo shoot — I thought he might pop by — but he was there the entire time, by the monitor,” she said. She said she was fascinated by the fact that Kors knew every single frame and what works, and was also styling her.
For example, in one image, Waterhouse had a skirt on and Kors said, “Why don’t we wet it down? Let’s wet it, let’s move it.” In another image, Kors felt something was missing — it turned out to be socks — in Waterhouse’s look when she was freezing in a bathing suit and it seemed like they were channeling a 1981 Christie Brinkley vibe. Alt pulled out a pair of socks and they created the image. The shoot took place over a two day period in November.
“To be there in the off-season was actually stunning. I arrived a couple of days early, and I’d just come off tour, and didn’t want to come straight off the stage and barrel onto a photo shoot, so I came and got a full day in the sun, and then we had a fitting day that was so easy and relaxed,” Waterhouse said.
The crew shot on the beach, at the harbor, at the house and at Old Town in eight different looks.
“We were in a lot of little weav-y roads with old ladies looking out the window, beautiful little cats running around, beautiful vines hanging around,” Waterhouse said.
“There was an old woman who wanted to be in the shoot. Kors said it was reminiscent of the scene in ‘Mama Mia,’ where all these old ladies pop their head out the window and want to be in the shoot.
Describing the campaign’s message, Kors said, “It’s really about laid-back chic, cool elegance, and also feeling your best self and being confident. You want to be noticed, but you want to be noticed for you.”
In addition to Waterhouse and Lerman, the brand’s APAC brand ambassador Yang Zi was also photographed in Ibiza by Alas. The actress was shot in the season’s laid-back essentials and must-have accessories, including the local-favorite Jordi bag.
Global brand ambassador Dahyun, member of musical group Twice, was also captured for spring 2025. On a set inspired by Ibiza, the global pop star models the Bryant, Jordi and Scarlett bags, including a Japan-exclusive denim Scarlett, photographed by Park Jong-ha.
This spring, Kors will also introduce a new content series titled “Hotel Stories.” Building on the brand’s longtime heritage of marrying fashion and travel, Hotel Stories will highlight a boutique hotel in the season’s featured destination to serve as the starting point for Kors’ travel and style content. The goal is not just to immerse people in a multisensory travel experience, but to provide in-the-know information and inspiration to travelers.
For the Ibiza chapter of Hotel Stories, Kors shot on location at the Montesol Experimental Hotel. The nearly 100-year-old hotel in the heart of Old Town was once a haven for notable guests such as Princess Caroline of Monaco and the rock band Pink Floyd. Recently renovated from top to bottom, the Montesol now also offers a picturesque rooftop bar, adding modern chic to its historical charm. Thematic fashion stories and product photography captured at the hotel will live on the Michael Kors website and in emails, while the brand’s social account will feature additional Ibiza insights, including interviews with local talents from a ceramic artist to a local yogi. Additional Hotel Stories will be brought to life throughout the season by Kors’ various global regions, featuring boutique hotel activations relevant to their respective countries.
The global campaign will be introduced Tuesday across digital outlets, as well as social media platforms, traditional outdoor media placement and airports.
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