This September in 2010 is Blue September, a campaign which encourages men to face up to cancer. Proudly supporting the Australian Cancer Research Foundation and Bowel Cancer Australia, Blue September is an initiative to increase awareness of men’s cancers whilst raising money for cancer research. Each year 22,000 Australian men are expected to die of cancer, with 1 in 2 Australian men being diagnosed with cancer at some stage of their life by age 85*.
The national campaign is aimed at raising awareness about cancers that affect thousands of men each year in Australia, but which can often be prevented through lifestyle choices. At the campaign’s centre is the fact that more than 59,000 new cases of cancer are expected to be diagnosed in Australian men this year*, however the number of cases could be reduced significantly by choosing healthy lifestyle choices.
Since 2008 Blue September has been painting the town and faces everywhere blue to raise awareness and support for men’s cancer. Last year in Australia and New Zealand, everything and everyone seemed to be getting involved, from Julia Gillard to the Sydney Harbour Bridge that turned itself blue with lights for the event, with the campaign spreading this year to include California.
The campaign slogan, “Men Facing Up To Cancer”, is brought to life by men, women and children painting their faces blue or expressing blue in some other way. Famous faces including sporting legends, celebrities and other prominent Australians like Mark Holden, Rodger Corser and Chris Judd will all be part of the campaign, painting their faces in support of Blue September.
Events include prominent buildings or landmarks being bathed in blue light, promotions through our generous sponsors and ‘blue people’ taking to the streets to hand out flyers and face painting kits. The public will be encouraged to ‘get blue’ and get involved in the campaign to face up to cancer in men.
All the Blue September spokespeople, events and messages will be encouraging men to commit to some key healthy lifestyle choices:
• Quitting smoking or helping a mate quit smoking
• Taking care in the sun
• Having a healthy diet and maintaining a healthy weight
• Being physically active
• Reducing alcohol intake
• Having age-appropriate check-ups and screening tests at their GP
Information, photos and competitions for great prizes will all be found at www.blueseptember.org.
Ryan, Monty and Wippa (Nova)
Carlton Football Club – Chris Judd and Mark Murphy
Melbourne Victory - Kevin Muscat
The Oarsome Foursome