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Every time Kate Middleton steps out at a royal event, her outfit is snapped up by people all around the world desperate to emulate her sophisticated style.
However, with Prince Harry’s Suits actress girlfriend about to make the big move to the UK to live the fairytale life at Kensington Palace, experts believe Meghan Markle might bring even more money to the economy than the Duchess of Cambridge.
According to a report by business valuation firm, Brand Finance, “a lot of value for British brands comes from the Duchess of Cambridge’s Midas touch”, which is only boosted further by the “extra sales of fashion brands that she and the royal children are seen wearing”.
Indeed, Kate’s classic fashion sense is believed to have raked in an astonishing $266 million for the British economy in 2015, whether it be people rushing out to pick up her Reiss coat or her Diane von Furstenberg gown.
However, speaking to news.com.au, Brand Finance CEO David Haigh said Meghan’s modern style could bring an even bigger surge to the retail sector.
“Although it is difficult to speculate about numbers, it can be expected that Ms Markle will join the Duchess of Cambridge as a great ambassador of the Monarchy, especially in her native United States and in Canada where she has recently lived,” he said.
The report says that Kate and Will’s family effect on the economy has actually been downgraded in the last few years, as they try to protect their kids from the public eye and “deliberately dresses them in plain, retro clothes by Spanish boutique brands”.
However, the report goes on to predict that the “commercial impact of the royal children will grow with them, when they start making their own choices what to wear, where to go on holiday, and who to party with.”
The imminent arrival of a third child for Kate Middleton and Prince William will also no doubt reinvigorate the ‘Kate Effect’.
When it comes to Meghan Markle’s impact, she’s already been doing that on her own for the past number of years in the US and Canada.
But her public status will of course be elevated when she joins the royal family and is attending official engagements with her handsome boyfriend, Prince Harry.
In fact, it’s already been proved that Meghan’s style is set to make a huge impact on the economy.
The $420 Mother jeans she wore when she made her first appearance with Prince Harry at the Invictus Games sold out straight away, as did her $230 Misha Nonoo blouse and her $640 Sarah Flint shoes.
Her $210 brown tote bag, which is being sold by Everlane, now has a massive waitlist.
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