How Much Do Kendall, Cara And Gigi Make Per Post On Social Media?

Kendall and Gigi can command six figures for a single post on social media. Photo: Instagram

We've known for a while now that bloggers are making big bank off social media, so it makes sense that celebrities and models are getting in on the action too.

Kendall Jenner, with her 44 million followers, Cara Delevingne with her 24 million and Gigi Hadid with her 10 million are all raking in the big bucks, commanding upwards of $100,000 for a single post - and sometimes as much as $300,000.

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Cara Delevingne and Kendall Jenner. Photo: Instagram

"The three most highly ranked supers on social — Kendall Jenner, Cara Delevigne, and Gigi Hadid, in descending order — are currently valued between $125,000 and $300,000 for a single post across their portfolio," says Frank Spadafora, a former casting director turned CEO of D'Marie Archive.

However it's not just these three that are laughing all the way to the bank, models including Miranda Kerr, Karlie Kloss and Behati Prinsloo, who are all yet to crack the 10 million mark, are still making the big bucks.

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Karlie Kloss. Photo: Instagram

Behati Prinsloo and Candice Swanepoel. Photo: Instagram

Miranda Kerr. Photo: Instagram

"The next tier — very familiar faces like Karlie Kloss, Behati Prinsloo, and Miranda Kerr — can command between $25,000 to $50,000 for a single post across Facebook, Twitter, and Instagram."

Speaking to CR Fashion Book, Jennifer Powell of Next Models says having a solid social media presence is crucial to booking jobs for models these days.

"Casting directors will ask for models with over 'X' amount of followers, and then will ask for the specs of the talent after that."