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Blake Lively Launches Lifestyle Website

Blake Lively launches Preserve website
Blake Lively launches Preserve website

Former Gossip Girl star and newlywed Blake Lively has launched her much-anticipated website overnight. Prepare yourself. Toto, I don't think we're on Goop anymore. Gone are the clean whites, bright lights and fresh aesthetic we have come to know and love from everyone's favourite (and sel-appointed) lifestyle guru Gwyneth Paltrow. Instead, Blake has delivered a website themed in dark and moody colours, complete with cinematic imagery of tattooed hipsters with scruffy beards and backlit shots of Blake herself, writing in her diary like the broody heroine of a turn-of-the-century novel.

Named Preserve, the website includes essays, photography, video and e-commerce across a variety of topics relating to preservation. As Blake says in her editors letter "I am hungry...not just for enchiladas."

We're hungry too, Blake. Hungry to know more about your strange and wonderful website.

http://preserve.us/

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