20s - Coco Chanel: Where would women’s fashion be without Coco Chanel? The mother of fashion pioneered comfortable clothing in luxe fabrics in timeless hues: beige, black and white. Chanel's own lifestyle fuelled her ideas of how women the world over should look, act, and dress. Her slim boyish figure, cropped hair and active lifestyle became the example. Chanel detailing (tweed fabrics, gold chains, quilt-stitched leather, and the linked "CC" logo) are still coveted today.