Keira Knightley for Coco Chanel Mademoiselle: The campaign for Chanel's Coco Mademoiselle fragrance certainly set pulses racing when it hit screens early in 2011. A sultry Keira Knightley is the star of the short film, which is one of the brand’s sexiest ad forays yet. "I think Keira has taken control of her own image (in this film)," explains director Joe Wright. "What we tried to do was turn it around, so that it begins as a story about the male gaze, but becomes about the female gaze. The idea is the artifice of projected sexuality."