Dita Von Teese To Launch Lingerie Line

Dita Von Teese has signed on with Australian development company lime door brands to produce her own line of lingerie.

Launching in Australia later this year, the range is said to "offer a touch of glamour to women of all sizes and shapes" and will encompass up to an E cup.

News of the signing first broke on Twitter when Von Teese tweeted, "Just signed a new lingerie deal!!! Glam underpinnings in XS to plus-sizes! Launching in Australia, then going global shortly after. Excited!"

Lime drop brands said that Von Teese's extensive Twitter following (the fashionista has over 674,000 followers) arguably makes her one of the biggest global style icons of today and therefore a natural choice for the partnership.

"Her success has been based on her strong head for business and her distinctiveness," said Chief Executive Officer, Michele Hamdorf. "As a brand strategist and developer, I am certain that our collaboration will prove similarly successful."

Von Teese, who is world famous for her burlesque performances and evocative style, says she is similarly delighted with the collaboration, which will supply women of all shapes and sizes with beautiful, sensual lingerie that suits their body type.

"Indulging in elegant lingerie isn't about the seduction of another person, it's about seducing yourself first and embracing womanhood and femininity," said Dita Von Teese.