Yahoo Lifestyle Granny Pants Are Officially Cool
Renee Zellweger as Bridget Jones with her infamous granny pants ("Hello mummy!") Photo: Youtube
The G-string is dead. Long live the G-string.
The New York Times style section has decreed that the era of skimpy, uncomfortable underwear is over. Granny underpants are back, and they’re here to stay.
The newspaper even has some statistics to back them up: In America G-string sales fell by seven per cent over the last year, with a corresponding 17 per cent growth in sales of fuller, more comfortable, more classic styles. Coincidence? We think not.
“It’s considered cool to be wearing full-bottom underwear,” Bernadette Kissane, an analyst for trend forecaster Euromonitor told The New York Times. “Thongs have had their moment.”
Scarlett Johansson wearing Araks comfy undies in Sofia Coppola's Lost In Translation. Photo: Youtube
Just think of the myriad of brands peddling the kind of cool, classy underpants your mum might have worn: New York’s Ten Undies and Base Range, for example (the latter available online in Australia at My Chameleon). And then, of course, there’s the original and the best: Araks, forever immortalised in the peach-pink, semi-sheer undies worn by Scarlett Johansson in that opening scene from Sofia Coppola’s Oscar-winning film Lost In Translation.
If nothing gets between you and your comfy undies – and you're in good company: granny pants' celebrity fans include Kendall Jenner, Chrissy Teigen and Emily Ratajkowski – then consider yourself ahead of the, ahem, curve.
Comfy undies are officially cool, and thus it shall be.
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