Burberry has opened its new Sydney flagship store.

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Burberry has opened the doors to its brand new Sydney flagship store, adding to the flurry of luxury brands taking up residence in the CBD.

The 820m square store joins Prada, Bottega Veneta, Diane von Furstenberg and more luxury labels calling Sydney's CBD home.

The elaborate Burberry George St store reflects the new Burberry design concept developed by the brand's creative director, Christopher Bailey. The digitally-savvy brand has set up video walls and in store touch-screen technology showcasing the latest Burberry content, beamed straight from its London headquarters.

The new store houses collections from Burberry Prorsum, Burberry London, Burberry Brit, Burberry Heritage Outerwear, Burberry Childrenswear and Burberry Accessories. What's more – if something isn't available in your size, the store can source it internationally within 6 days – now that's what we call service!