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Rise Of The Instagram Wedding

Poppy Delevingne wedding
Poppy Delevingne wedding

In today's digital age, keeping a wedding under wraps can be next to impossible. Today's bride not only has to consider her dress, the flowers and choice of venue, but also her social media policy: will her guests be allowed to take photos? And if so, will they be permitted to publish them on Instagram, Facebook and Twitter?

This year has undoubtedly seen the rise of the so-called 'Insta-wedding' in which more and more brides have opted to reveal pictures of their big day (not to mention the lead-up to the wedding and the days after...) via Instagram first. Forget waiting for the official photos: a few double-taps on the social media network is all many brides are looking for these days.

And while a recent survey suggests 58% of people believe the bride and groom should be the first to post a picture of their big day, more and more guests are beating them to the punch line.

For those that want as much coverage as possible, there are several stipulations today's bride can give to her guests, including the use of hashtags, filters and first-arrival embargo.

If you really don't want to miss a minute of your big day, drones could be the next big thing: a US magazine reports that they've appeared at a few weddings of late, most notably at Congressman Sean Patrick Maloney's wedding in Cold Spring, New York, violating FAA regulations.

"The use of commercial drones is still illegal in most places, but if that changes, bridezillas trailed by miniature helicopters might soon be the new norm," said the magazine.

If breaking the law isn't really your thing, brides worried about missing a moment of their big day can now hire a social media manager for their wedding, who will snap, upload and share every moment as it happens - for the cool price of $3,000.

Whatever your preference, it's clear you need to lay down the law prior to your wedding day to ensure your day gets as much (or as little) Instagram coverage as possible.

To get you thinking, here are the stars who kept their big day under wraps versus the ones that used social media every step of the way.

Kim Kardashian and Kanye West: It took four days for it to hit Instagram, but Kim and Kanye's official wedding photo was worth the wait: it instantly became the most liked photo of all time. The couple seeded their photos out over a number of days, with their guests helping to fill in the gaps of their photo album via their own posts.


Poppy Delevingne and James Cook: Poppy Delevingne's extravagant wedding to James Cook in Marrakech was one of the most heavily documented on Instagram. So much so that we were able to make a whole gallery out of it. Luckily, Poppy's first wedding the week before was a much more private affair.

Olivia Palermo and Johannes Huebl: While social media wasn't a factor at Olivia Palermo's wedding to Johannes Huebl, it certainly didn't stop the fashionista from posting photos on her blog - all of which were quickly uploaded to Instagram anyway by her many fans.

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