H&M finally unveiled David Beckham's new body range today, with the man himself showcasing the designs in a number of moody black and white shots.
The former football-pro wears both lounge and underwear to perfection in the campaign, which reveals his trademark physique.
"These new pieces for my Bodywear range at H&M have a real energy about them," said Beckham. "I genuinely enjoy the creative process with H&M and we have had fun this time playing with colour and texture.
"I hope people like them as much as I do."
Beckham was named Underwear Model of The Century by Tommy Hilfiger recently, with the designer proclaiming, "I mean, we all wish we look like David Beckham at the end of the day!"
The 39-year old was caught with his pants down at a sneaky shoot for H&M late last year, surprising fans when he clambered onto a rooftop in London wearing just a vest and underwear.
"David Beckham is on the roof of the Truman Brewary," tweeted one fan. "Cue all the girls running up onto the roof to catch a glimpse. #PrayForDavid."
Another wrote: "David Beckham in pants filming an ad on the roof nearby. Girls in office literally in hysterics."
Even Victoria got in on the action, tweeting, "Run Forrest run" looking amazing for H & M x vb."
David Beckham for H&M