Kate Upton has claimed the prestigious title of Model Of The Year.

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kate upton model of the year 2013.
Kate Upton: Model Of The Year.

Kate Upton has been named the 2013 Model Of The Year, with the honour to be presented at the annual Style Awards later this week.

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For the first time ever the event will be televised, signifying its growing importance in the fashion industry.

"As the world's eyes turn to New York City to kick off the Spring 2014 Collections, IMG Fashion is honored to host the 10th anniversary of the Style Awards at Mercedes-Benz Fashion Week," said Jarrad Clark, Global Creative Director, IMG Fashion Events and Properties. "Style and design is a universal language and we can't think of a better way to start the Event than with the red carpet glamour of the Style Awards."

Upton had some tough competition for the Model Of The Year award, with fellow models Cara Delevingne, Karlie Kloss, Coco Rocha and Jourdan Dunn also reportedly in the running.

models posing with their billboards.
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But it seems Upton’s pinup good looks and outspoken nature ultimately secured her the coveted title.

“People deal with models like they are children,” Upton told ELLE US this month. “They think they can pull one over on you. It’s actually funny. I’m always like, I’m about to pull something on you, and you’re so focused on thinking I’m dumb you’re not even going to know.”

Upton follows in the successful footsteps of Joan Smalls, who nabbed the coveted Model Of The Year award last year.

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The prestigious title is just another credential Upton can add to her ever-growing list, with the model appearing on the coveted Sports Illustrated Swimsuit edition cover for the second year running.

RELATED: Cara Delevingne Stars In Mulberry Campaign.