Model/actress Poppy Delevingne is the latest fashionista to join the house of Agent Provocateur.
Her sister Cara might be the talk of the town at the moment, but Poppy Delevingne is giving her sister a run for her money in the new Agent Provocateur lingerie campaign.
The London Fashion Week ambassador stars as the brand’s “Valentine’s girl” in the short viral film directed by Nick Jones, which features Delevingne clad in lingerie while locked out of her house on Valentine’s Day.
The brand is famous for its cheeky videos, which have previously starred Helena Christensen, Kate Moss and Rosie Huntington-Whiteley just to name a few.
Despite not having any stores in the country, Australia is the fourth-largest online market in the world for Agent Provocateur, with its website receiving "more than 20,000 visits a day".
It seems the brand is paying attention to the stats, because it has plans to launch within David Jones in Sydney and Melbourne this year.
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