Wrangler is revolutionising the denim industry by introducing a line of moisturising, anti-cellulite jeans.

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Lizzie Jagger models the Wrangler moisturising jeans. Photo courtesy of Wrangler.

Straight from the ‘what will they think of next’ files comes the introduction of Wrangler’s moisturising, anti-cellulite jeans.

Dubbed the Denim Spa collection, the skinny-fit jeans have been designed to protect your legs from the dehydrating effects of denim by infusing the skin with moisturiser.

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The denim line is modeled by Mick Jagger’s daughter Lizzie, who says, “they definitely feel cooler than regular jeans. After a day wearing them, my legs feel great - they come out feeling more silky than usual."

Comprising three different finishes, the jeans are infused with algae extracts, retinol and caffeine, and each one is designed with a different benefit in mind.

If you have sensitive skin, the “Aloe Vera” finish will reportedly soothe and calm your legs; the “Olive Extract” will moisturise your pins to perfection and the “Smooth Legs” finish will reportedly help fight cellulite.

If the idea of wearing jeans with inbuilt moisturisers freak you out slightly, rest assured that Wrangler has had them clinically tested by the Institut Adriant in France.

“After four weeks of wearing the jeans for eight hours a day, five days a week over six weeks, “69 per cent of the panel claimed that the appearance of their thighs had improved,” said the brand.

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“It gives you confidence that a denim legend like Wrangler has created these styles,” added Jagger.

The Wrangler Denim Spa collection will be available on asos.com from January 28 at a retail price of approximately AU $130.

Would you wear moisturising jeans?