Cindy Crawford's Daughter Lands Versace Campaign

Cindy Crawford's daughter is reportedly the new face of Versace childrenswear.

10-year old Kaia Gerber was picked by Donatella Versace for the job, who said she had fond memories of working with Kaia's mother, Cindy Crawford, at the height of her modelling career.

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"Having Cindy on set for the shoot took me back to all the amazing Avedon shoots we worked on together," commented Versace.

"It was such a special treat watching Kaia walk in her mother's footsteps!"

Aside from the gift of Crawford’s genes, Versace says Kaia is also blessed with a natural charm when it comes to the camera.

"Like her mother, Kaia has a very special gift," said Versace. "The camera really, really loves her."

Despite admitting last year she thinks the modelling industry promotes an unrealistic body standard, Crawford conceded she was "thrilled" Kaia was chosen to be part of the first young Versace campaign.

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"I have so many fond memories of the times I spent with Gianni and Donatella," the supermodel said. "There is something so very special about the House of Versace. Being on set with my daughter and watching her in front of the camera was a fantastic experience. I am so proud of her."

Top image courtesy of © Mert Alas and Marcus Piggott.

Bottom image courtesy of Getty.