You only need to look to the recent autumn/winter fashion week shows to see that eyes are having a moment. While skin remained flawless and natural, lashes at Emilio Pucci, Dolce & Gabbana and Roberto Cavalli were the standout feature of an otherwise demure makeup season.

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The trend for outlandish lashes first popped up on the spring/summer ‘13 catwalks (who can forget those Chanel lashes?) with models in New York, London, Paris and Milan sporting dramatic eye looks.

Now it seems the trend has begun to translate to the high street, with brands including Shu Uemera and M.A.C observing an increasing demand for lashes of all shapes and sizes.

“Lashes create fullness and evoke sexiness," says celebrity eyelash couturier Christina Smith. "They open and frame the eyes; they can create an emotion or mood - depending on the style worn - and, most importantly they can positively affect someone's confidence."

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Smith adds that you can achieve a softer look by using lashes that are long in the centre and short on the sides, accompanied with neutral eyeshadow. But for an exotic or evening look, she loves stronger colours or hues with high shine, teamed with false lashes with "more hair and a lash that is flared to the outside".

Pictured: A model with heavy eyelashes walks the runway at Roberto Cavalli A/W 2013.
Pictured: A model walks the runway at the Dolce & Gabbana A/W 2013 show.