Rosie Huntington-Whiteley has been named the new face of ModelCo.
Victoria's Secret Angel Rosie Huntington-Whiteley has been named the new face of Australian beauty brand ModelCo.
The model is the first international ambassador for the brand, which prides itself on being at the forefront of the multi-product tanning industry.
"Having Rosie stand beside us gives us the ultimate stamp of approval on the direction of our brand," commented ModelCo's CEO Shelley Barrett. "We love that she makes everything look so effortless and glamorous and appeals to such a mass audience. That's what ModelCo is about – achievable, every day glamour – Rosie really personifies the brand!"
In turn, Rosie said she was "excited" to be working with ModelCo as she believes the brand is trustworthy.
"We all want a quicker, smarter way to look and feel glamorous and ModelCo is a trustworthy brand that makes me feel exactly like that," she said. "I love beauty products that not only deliver what they promise but make my life easier too. As I am constantly travelling or working, ModelCo's innovative, dual purpose, glamour-on-the-go products really resonate with my lifestyle."
Rosie is expected to fly into Australia in July to begin shooting the new ModelCo campaign on Hayman Island, Queensland.