Luxury haircare brand Kérastase has just signed an ambassador equally as luxe.

Universal fashion icon Kate Moss will be its new muse and face of the brand in 2013. She is the first-ever celebrity muse for Kérastase, encompassing the very essence of the prestigious brand.

RELATED: marie claire Interviews Kate Moss

Along with her friend and internationally renowned stylist Luigi Murenu, the top-model created a lavish atmosphere on the set of a photo shoot, shot by photographer Sølve Sundsbø. Here's a sneak peak of some behind-the-scenes pics from the shoot, plus watch the video below!