Martha Kalifatidis has issued an apology on social media after she posted a video of herself on her Instagram Story earlier this week saying the N-word while singing along to a rap song.
The 33-year-old Married At First Sight star and beauty influencer was quickly called out by fans for issuing the racial slur, as well as for filming herself while driving, and she has reportedly been dropped by major brand ghd following the scandal.
“I'd like to address something. Towards the end of last week I posted something offensive to my IG stories,” Martha began her post on Thursday.
“I was singing along to a song which included a racial slur. I immediately noticed my mistake and I removed the content.
“I had no intent to hurt anyone - but that doesn’t excuse my actions and I completely accept that it’s wrong. We should all acknowledge the seriousness of the word. I'm nothing but deeply sorry. I had no intent to cause anyone harm.”
She continued: “Again, I’m sorry to any person I've offended as a result of my story. I am learning and listening and I am treating this experience as a learning curve. I love and appreciate every colour.”
The video featured Martha singing along to the popular 2014 song Only by Nicki Minaj featuring Drake, Lil Wayne and Chris Brown.
One Instagram follower was so outraged over the incident that they decided to message ghd, a global haircare brand which Martha serves as an ambassador for, and bring the incident to their attention.
“Are you comfortable with a paid promoter who (allegedly) says racial slurs and posts it willingly being associated with your brand?” they questioned, according to So Dramatic! Online.
The brand replied saying they “would never condone any offensive or hurtful language” and “will not be partnering with Martha Kalifatidis in any capacity moving forward”.
Since starring on season six of Married At First Sight in 2019, Martha has built up quite a large career in the influencer sphere working with major brands including Olay, Rimmel and Dan Murphy’s.
She currently has over 637,000 followers on Instagram, and in November she signed a five-figure deal with UK-based fashion retailer Pretty Little Thing.
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