Luxury fashion brand apologises for 'concentration camp' outfit

The brand's look was featured on various online outlets. Photo: SSENSE

Luxury fashion brand Loewe has been forced to pull an outfit from a new collection following criticism the ensemble resembled a concentration camp uniform.

The black-and-white shirt and pants were first made available on November 14, according to CNN, but on Friday night, the Spanish fashion house apologised on its Instagram Stories.

“It was brought to our attention that one of our looks featured in a magazine and part of our Arts and Crafts ceramicist William De Morgan collaboration could be misconstrued as referring to one of the most odious moments in the history of mankind,” the statement read.

“It was absolutely never our intention and we apologize to anyone who might feel we were insensitive to sacred memories. The products featured have been removed from our commercial offering.”

Fashion house Loewe has pulled an outfit that some said resembled a concentration camp uniform. (Screenshot: Instagram/Loewe)

The fashion account Diet Prada had called out the fashion house on Thursday, sharing a split-screen photo comparing the striped outfit with images of real uniforms worn by victims of the Holocaust.

“Unable to see anything but concentration camp uniforms in this $1,840 ensemble from @loewe’s William De Morgan capsule, a collection meant to ‘capture a freedom of imagination,’” read the caption.

“But with the particular stripe proportions and layout, uniform-style garments, and prominent chest patches, there’s not actually much left to the imagination when the resulting look is so uncannily disturbing.”

Yahoo Lifestyle contacted Loewe for comment.

In the same post, Diet Prada pointed out slip-ups by Urban Outfitters, which sold a white-and-gray tapestry that the Anti-Defamation League called “deeply offensive” in 2015, and Zara, which in 2014, pulled a children’s shirt with yellow-and-blue stripes and a yellow star after equal criticism.

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