Luke Bryan Announces a Major Career Update

Luke Bryan might be one of the most successful artists in country music today, but that doesn't mean the singer isn't interested in exploring other career options.

After recently landing the 31st #1 single of his career with “Love You, Miss You, Mean It” from his new album, Mind of a Country Boy, Bryan is partnering with iconic clothing brand Jockey to open a new store in Nashville.

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Called Coopers 12South, the retail spot will be located in the city's 12South neighborhood.

The "uniquely experiential" concept "pays homage to the Nashville music scene, embraces Luke Bryan’s love of the great outdoors, and gives a hat tip to the Jockey brand story, centering on family, community and tradition," according to a press release. The store's name is a nod to Jockey founder Reverend Samuel T. Cooper.

In addition to selling curated goods, limited-edition Jockey Outdoors™ by Luke Bryan Collection merchandise and "quality-crafted clothing inspired by the Nashville music scene," Coopers 12South will be a place where people can gather to enjoy live music, attend artisan workshops, and check out community events.

The space will also feature "immersive LED walls" and art installations designed to showcase local designers and artists.

Related: Luke Bryan Surprises College Students With Fan Challenge in "So Wholesome" Video: "Great Vibes All Around"

“I could not be more excited to partner with my friends at Jockey to open this store right here in Music City on 12South,” Bryan said in a statement. “Coopers 12South is going to be such a great experience for everyone who enters our door while also focusing on being a good neighbor to those up and down that street.

He added, "What an honor to not only shine a light on the outdoors I love to sing about and live every day but also offer a place for many others to share their visions and passions.”

Coopers 12South is scheduled to open in late November 2024.

Next: Fans Say Luke Bryan’s "Farm Skills Paid Off" in Video Showing Hurricane Helene’s Impacts on His Tour