New Zealand-born superstar Lorde has surprised fans by debuting a brand new look in the music video for her latest song Mood Ring.
The 24-year-old looks barely recognisable wearing a blonde wig in the visual for the track, which is the third single from her upcoming album Solar Power.
The music video shows Lorde in a green silk outfit surrounded by similarly dressed women who all perform healing rituals, including burning sage and using rocks and crystals.
Lorde’s new look, a stark difference from her famed dark, curly hair, has been praised by fans online since the video dropped on Wednesday.
“Blonde Lorde is everything I didn’t know I needed,” one follower tweeted.
“I never thought blonde would suit Lorde so well,” another added, while someone else wrote, “I’m in love with blonde Lorde”.
“Lorde with blonde hair is just chef's kiss,” a fourth shared.
For the rollout of her third studio album, Lorde turned away from social media and has instead been sending out newsletters to her fans to update them on her life.
In the most recent email, she explained that Mood Ring was a satirical song where she explores the idea of wellness culture and “the search for spiritual meaning in our modern world”.
She also made it clear that her blonde persona in the music video is simply a character she chose to play to emphasise her point.
“Part of why this album was so FUN to make was that I got to explore these tropes of people seeking wellness, enlightenment or even utopia,” she wrote.
“Now we can add this little lady to the mix. I didn’t name her, but you should go hard. I’ll say it once and then never again: this is satire. She is not me.”
A number of fans have since theorised that the song is poking fun at toxic positivity, and Lorde’s character represents “the appropriative white women” who capitalises off of spirituality methods.
The singer-songwriter went on to discuss her feelings towards the character she created, saying that she feels empathy for her.
“It was never my intention to fully flame her, although I don’t let her off the hook,” she explains.
“We’re living through wild times, and it’s tough to begrudge anyone the methods they employ to feel sane, questionable though they may be.
"Anyway I hope you love this song and video— I’m really proud of them both.”
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