London Fashion Week lifts footfall and sales in the city centre

RIXO Goddess Of The Nile AW collection, courtesy of RIXO (RIXO)
RIXO Goddess Of The Nile AW collection, courtesy of RIXO (RIXO)

London Fashion Week helped boost shopper numbers in the city centre, figures suggest, with footfall up 17.8% on one of its five days.

Many fashion fans who went to the event, which ended on Tuesday, also visited upmarket stores, pushing up revenues for a number of retailers.

Analytics group MRI Springboard said footfall in central London on LFW days rose by an average 7.3% on the same days the week before, compared with a 1.2% rise across all UK high streets. Saturday saw the largest jump in the capital, up 17.8% on the same day a week earlier.

Womenswear brand Rixo saw weekend sales at its three central London branches rise 22% compared with the previous weekend.

Orlagh McCloskey, co-founder at Rixo, which has just launched its “Goddess of the Nile” collection, said their shops “had a great buzz” and were really busy over LFW.

Weekend sales at lab grown diamond jewellery company Kimaï’s Marylebone store were up about 30%.

Diane Wehrle, MRI Springboard insights director, said London Fashion Week “may well have had a positive impact on footfall”.