London Fashion Week helped boost shopper numbers in the city centre, figures suggest, with footfall up 17.8% on one of its five days.
Many fashion fans who went to the event, which ended on Tuesday, also visited upmarket stores, pushing up revenues for a number of retailers.
Analytics group MRI Springboard said footfall in central London on LFW days rose by an average 7.3% on the same days the week before, compared with a 1.2% rise across all UK high streets. Saturday saw the largest jump in the capital, up 17.8% on the same day a week earlier.
Womenswear brand Rixo saw weekend sales at its three central London branches rise 22% compared with the previous weekend.
Orlagh McCloskey, co-founder at Rixo, which has just launched its “Goddess of the Nile” collection, said their shops “had a great buzz” and were really busy over LFW.
Weekend sales at lab grown diamond jewellery company Kimaï’s Marylebone store were up about 30%.
Diane Wehrle, MRI Springboard insights director, said London Fashion Week “may well have had a positive impact on footfall”.