Lingerie label Honey Birdette has been known to cause a stir with its racy looks and now the company has been slammed for its latest seasonal campaign.
Launching their new Christmas offerings – dubbed their ‘raciest collections yet’ – the label held a wild office-party themed shoot at headquarters, complete with champagne and confetti cannon.
The new pieces, inspired by the season colours of red, gold and fuchsia, are shown off by models sipping the champers, dancing and enjoying the Christmas bash with fellow guests – of which the men are clothed.
However the photos and video, featuring New York-based Australian model, Sarah Stephens and Norwegian beauty Nina Wedvich, have been slammed by people saying the campaign is ‘offensive’ to women.
“This is some degrading s**t to women in the workplace. We are still fighting to close the wage gap, male co-workers already sexualise and dehumanise women in the workplace, patronising them for their looks and behaviours at work,” one person wrote on Instagram.
However others have disagreed saying they love the ad and the new collection.
The ad that’s too sexy for shops
Couple defies body norms with lingerie engagement shoot
“Next time I’m coming to the party. Thank you for empowering women to dress sexy without fear of ‘consequences’ and to celebrate our badass bodies,” one hit back.
Founder and Managing Director Eloise Monaghan, who opened the first boutique in 2006, says they are proud to be the ‘most talked about’ lingerie brand in the country. Even if it’s not always positive.
“There's a disturbing conservative theme out there but we will keep doing what we do! Women can embrace their sexuality without fear of assault. How ridiculous,” she responded online.
It comes after Honey Birdette had to defend their last campaign called ‘Issy’, after one of the ads was banned from stores deemed ‘highly sexual’ and received a flood of complaints.