The budget supermarket has had to withdraw four types of snacks because the URL on the packaging directed consumers to a site “not suitable for child consumption”.
🚨 URGENT RECALL: Four types of Paw Patrol snacks are being recalled by Lidl after a website URL listed on the back of the packaging was compromised with explicit content unsuitable for children.
Customers should return the products to their nearest Lidl store for a full refund. pic.twitter.com/xMqX34CWid
— Which? (@WhichUK) August 30, 2023
The packs of Paw Patrol Yummy Bakes and Paw Patrol Mini Biscotti all have a website address directing families to head to the site so parents can have a break while their youngsters engage in some fun with their favourite characters.
But the URL has instead been directing those who gave it a go to an adult website showing explicit sexual acts.
Listing the affected products, Lidl has said they believe the Paw Patrol yummy bake bars raspberry, yummy bake bars apple, all-butter mini biscotti, and the chocolate chip mini biscotti had all been tampered with.
On the recall notice, Lidl wrote: “Lidl GB is recalling the above-mentioned branded product as we have been made aware that the URL of the supplier which is featured on the back of the packaging has been compromised and is being directed to a site that is not suitable for child consumption.”
The recall notice added: “We apologise for any inconvenience caused and thank you for your cooperation.”
One parent told The Sun he was “horrified” after allowing his youngster to tuck into the all butter mini biscotti biscuits.
He said: “I don’t normally look up the websites on food packaging but I have worked in the food industry and it was a company I had never heard of so I thought I would have a look. I was horrified. How could this happen? You would think it has to go through a lot of checks before they put this on the packaging.
“I imagined it has to be some sort of typo but this is beyond the pale. They are biscuits aimed at children, so there are definitely going to be kids that look this website up.
“The worst thing is that not only is this a product for kids, but it actually says ‘kids’ in the URL, which is disgusting given the type of stuff that is on the website.”