Kmart fans go wild over secret online sale section

Marni Dixit
Lifestyle & Entertainment Producer

Kmart has launched a secret sales section on their website and fans are going nuts over the new introduction.

A new 'Clearance' section has been added as a category for online shoppers and it features a whole bunch of bargains. You can find the section on the right side of the main navigation between 'Gifts & Party' and 'Catalogue'.

Kmart fans have shared their excitement at the new 'Clearance' section online. Photo: Getty

You can then sort by categories including women's, men's and kids' clearance, as well as home and living, electronics and more.

Most prices have been slashed by around 50 per cent, sometimes more with many items available for as low as $1.

Facebook users in the Markdown Addicts Australia group were ecstatic to have discovered the new section.

One user wrote, "Online clearance! This isn't going to end well," while another added, "Cause we all needed more encouragement, Kmart!"

Kmart has created a new 'Clearance' section on its website. Photo: Kmart

Someone else said, "Dreams do come true lol," with another adding, "Never knew about this!"

Controversy as Target stores set to rebrand to Kmart

It comes after the shock announcement that some Target stores would be closed or rebranded to Kmart. A full list of the stores set to close can be found here.

According to parent company Wesfarmers, a review in April of Target found that the closures or conversions needed to take place in order to reduce its "unsustainable cost base”.

Fans took to Twitter on Friday with mixed feelings about the closures. While many were upset that they will potentially have to farewell their local Target, others are ecstatic at the idea of shopping at Kmart instead.

"Why. Why would they do this. Target have better quality products, with more range. I love Kmart but this is wrong," one fan wrote.

Some, however, had been expecting the change with one person writing, "Writing was on the wall for Target for a while."

"Let's face it, 'Target mums' are not a cultural phenomenon but 'Kmart mums' are. Target's thrown a lot of s**t at the wall (Baby Target; Urban by Target; Target Country) and tbh Kmart's stylish homewares have cannibalised Target's 'upmarket' tone," another added.

A Target spokesperson told Yahoo Lifestyle: “During this difficult time, we are committed to supporting our team. Across the Kmart Group we have made a significant effort to avoid store closures and retain our people and for impacted store team members we have the benefit of time to help find alternative employment opportunities.

“All team members in Target stores scheduled for conversion to Kmart will be offered the opportunity to join the growing Kmart team, for other affected Target team members, we will work with them to identify and offer other redeployment opportunities in Kmart, Catch, Bunnings and Officeworks as these businesses continue to grow.

“We believe that Target has a future as a leading retailer in Australia and we know it is loved by so many, but a number of actions are required to ensure it is fit for purpose in a competitive, challenging and dynamic market, including a smaller number of stores and a stronger online business.”

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