The brand-new lamb ad for summer 2020 hit TV screens on Monday night but it’s failed to tantalise the tastebuds of one vocal lamb lover.
Karl Stefanovic, 45, ripped the iconic annual campaign by Meat and Livestock Australia to shreds on the Today show the morning after its release, branding it ‘the worst ever’.
“No one in this country loves lamb more than I do,” host Karl said after viewing the two-minute clip that calls on tech-obsessed Aussies to ‘look up from their screens and reconnect over delicious lamb’.
“It did run a very long time,” he began, before revealing his searing verdict.
“That is the worst lamb ad I have ever seen,” he stated.
Karl - who is expecting his first child with second wife Jasmine Yarbrough in May - admitted that the highly-anticipated ads are ‘normally great’ and that he still ‘loves lamb’.
His co-host Allison Langdon didn’t pull any punches either with her opinion on the controversial commercial that features an all too brief cameo by official ‘lambassador,’ former AFL star Sam Kekovich.
“We just hate the ad,” she said.
‘Creepy’ lamb ad
Fans on Twitter appeared to agree with Karl and Allison that the lamb ad was a tad underdone and shared their opinions in the reply section of MLA’s tweet.
“Wow. Well that was sh*t,” wrote one.
“Ummmmm???” said another.
“My thoughts exactly Kate. What the heck was it meant to be about?” replied one.
“Creepy,” was another’s one-word reaction.
“In the ‘Lambalytica’ ad we see an elite team infiltrating people’s devices to bring them together face-to-face,” the MLA press release states.
“From a couple who spend more time looking at their phones than each other, to a teenage gamer glued to the TV, ‘Lambalytica’ taps into the phones of unsuspecting Aussies and unites them over an epic Lamb barbie off-screen”.
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