John Frieda's new range promises to deliver moisture to dry hair

·Head of Commerce, Southeast Asia
·1-min read
John Frieda's Hydrate and Recharge range.
John Frieda's Hydrate and Recharge range.

British hairstylist John Frieda sure knows a thing or two about hair; after all, he created this namesake brand in the 80s, but later sold it to Kao Corporation.

Known for its signature product, the Frizz-Ease, a serum that calms unruly hair, the brand has also released a new range, the Hydrate and Recharge, that helps to moisturise dry hair. It's said to quench dry, lifeless hair with an infusion of moisture, thanks to its ingredients – monoi oil, keratin – giving you a full, glossy silky look.

The monoi oil is native to French Polynesia, and is produced by soaking petals of the Tiaré flower (Tahitian gardenia) in pure coconut oil. The oil has been used for centuries for its delicate fragrance and moisturising properties.

Launching with three products, the range includes a shampoo, conditioner, and hair masque that will work hard for your buck.

Buy now at S$15.90

More Shopping deals:

Durian lovers unite: Dig into fresh durians and all things durian

This customisable Nintendo Switch Carry Case is giving us pouch envy!

Mid-season sale: Michael Kors has up to 50% off bags, clothing

Get an extra 30% off Nike's 3 day End of Season Sale! Find out how

5 best smartwatches under S$100 you can buy from Amazon Singapore

This powerful dark spot treatment serum is on sale now

Hotpot and smokeless grill wonders, plus foolproof ways to create them at home