Ivanka Trump is closing her controversial fashion brand

Elise Solé

First daughter Ivanka Trump is closing down her namesake clothing brand, and layoffs have begun, more than one year after she distanced herself from the company’s operations.

“When we first started this brand, no one could have predicted the success that we would achieve,” Ivanka said in a statement, according to the Hollywood Reporter.

“After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners.”

First daughter Ivanka Trump is closing her namesake brand. Photo: Getty Images

Company president Abigail Klem spoke out in support of the brand.

“We are incredibly proud of the brand we have built and the content and product we’ve developed for our customers,” she said.

“Our platform has become an indispensable resource for our loyal community of women. We’ve seen strong sales since the brand’s inception, which continued through this year with the successful launch of our rapidly growing e-commerce business.”

This label will soon become a rarity. (Photo: Getty Images)

“It’s just never recovered since she stepped away from the company,” a source told Page Six of the company Ivanka launched in 2007, and other sources told the same site that the company will be shuttered “ASAP.” MarketWatch reported that Abigail broke the news to her 18 employees Tuesday, while Ivanka herself is expected to speak to the staff later.

Since Ivanka accepted her role as assistant to the president, her fashion brand has been under attack.

Per the Wall Street Journal, she often showcases her own designs — for example, between March and October 2017, she wore her brand in 46 of 68 photos posted to social media — and was often accused of being a “walking billboard.”

As Guian McKee, a professor of presidential studies at the University of Virginia, told the Journal, “Ivanka Trump is testing the boundaries on federal rules that bar government employees from using their position to promote brands that personally enrich them.”

Say goodbye to Ivanka Trump’s clothing company. (Photo: Getty Images)

The clothing brand was categorised as unpatriotic for not making the majority of its clothes in America and for using a Chinese factory that severely underpaid its workers, only offering them about $80 a week. As NBC News reports, the unnamed factory produces multiple fashion brands, not limited to that of Trump.

Social media was upset that the company did not offer maternity leave to its employees, according to a claim by former worker Marissa Velex Kraxberger in a 2016 Facebook post. Abigail has since clarified that the brand has offered maternity leave since 2017, saying the “business was new” during Velex Kraxberger’s tenure.

In 2017, counselor to the president Kellyanne Conway was admonished for promoting Ivanka’s brand on television — and possibly violating rules set by the Office of Government Ethics — when she told Fox & Friends, “It’s a wonderful line. I own some of it. I fully — I’m going to give a free commercial here. Go buy it today, everybody. You can find it online.” According to Politico,Kellyanne had “been counseled on that subject, and that’s it.”

Ivanka’s brand also landed on the #GrabYourWallet list, a movement aimed at discouraging business for companies affiliated with the first family. Due in part to the list, Ivanka’s clothing has been pulled from various department stores such as Neiman Marcus, Jet.com, Nordstrom, DSW, and most recently Canadian store Hudson’s Bay.

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