Yahoo Lifestyle 
The internet cannot deal with Zara's new logo
It’s the last week of January and still acceptable to flaunt the ‘new year, new me’ vibe, which is exactly what fashion retailer Zara has done.
The Spanish label has revamped their logo, but it’s left fans feeling a little ‘claustrophobic’.
For years now the Spanish label has been renowned for it’s spaced out label but this year the company has opted for a new rather squashed and curvier design for its logo where the letters all cross over each other.
The new look label is a little more squished than the classic, spaced-out one, and was designed by advertising agency Baron & Baron.
However, the change has got the internet in a bit of a frenzy as fans fill social media with a plethora of opinions towards the new look.
Check out all the reactions below:
The new Zara logo is actually me trying to squeeze into their clothes…😂 pic.twitter.com/LOo0hfuRHU
— Quentin B. Smith (@quentinbsmit) January 31, 2019
It hurts my EYES!!!! https://t.co/HQrzdcHqlj #rebrandfailure #zaranewlogo #kerningmuch
— Natalia Pérez W. (@OrmigaCreative) January 28, 2019
New zara logo: Kern you not
— smellyjade (@smellebellee) January 31, 2019
The new Zara logo perfectly depicts how I feel when I walk into the store #anxietyoverload https://t.co/M23HiSIYHF
— Tulsi K V (@TulsiV) January 30, 2019
I keep reading it as ZABA lmfao zara fix up please https://t.co/ibsK8EmBP8
— 𝐆𝐔𝐂𝐂𝐈 𝐌𝐎𝐍𝐒𝐓𝐄𝐑 (@Iisnoir) January 30, 2019
It looks cramped & makes me anxious
— allison (@artallisonrenee) January 29, 2019
Zara CEO and a design intern pic.twitter.com/ekih640n9F
— Impact. (@mindofimpact) January 28, 2019
Seriously #ZARA, what the hell??
You forgot the spaces! #zaralogo #WhatHappened #failrebrand pic.twitter.com/cljuTrp8bS— Silvia Sguotti (@SilviaSguotti) January 30, 2019
The new Zara logo is YIKES. pic.twitter.com/UOWz5xDN0C
— Brian Latimer (@briskwalk) January 30, 2019
#ALDO after #ZARA changed their logo :p pic.twitter.com/0t1AVSUMcS
— Kel (@KeltieTK) January 30, 2019
Wait, what? Zara no! Which designer did this 🤷♂️ #logo #joke pic.twitter.com/mez8bWP6Sz
— Aaron Humphreys (@AarhCreative) January 29, 2019
Well if it works for Louis Vuitton, why not? 🤔 having said that, the 'R' does look like a 'B', in which case it would spell 'ZABA' which means 'sacrifice' – makes sense if you take into consideration the skimping in sizes of clothing.. 😉#Fashion #Style #ZARA #ZaraLogo pic.twitter.com/ziJEAInDLp
— Corbynista Paddington 🌹 (@Real_Paddington) January 30, 2019
Not a fan of Zara’s new logo, it feels constricting and is almost illegible. What do you think? pic.twitter.com/LB2XLnPc7u
— Jo (@JoojoDontoh) January 30, 2019
The font is clean and in some ways represents a sense of fashion better than the old one. But I think they should have found a better way to portray the overlapping letters. Its a bit too tight
— Jo (@JoojoDontoh) January 30, 2019
As for the reason for the change, Zara is yet to make any comments.
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