Following a three-month community campaign, The Guardian reports Instagram is changing its policy on female nudity. Starting this week, both Instagram and Facebook say they will allow “content where someone is simply hugging, cupping or holding their breasts.” The change comes after Black, plus-size and other marginalized communities accused the platform of discriminately applying its nudity rules to non-white women.
In August, Instagram repeatedly deleted a series of photos of Nyome Nicholas-Williams that showed the Black plus-size model with her arms over her bare chest. Nicholas-Williams argued that Instagram censored her while simultaneously allowing similar photos of thin, white women to stay up on the platform with little or no penalty. "Millions of pictures of very naked, skinny white women can be found on Instagram every day," she told The Guardian at the time. "But a fat black woman celebrating her body is banned? It was shocking to me. I feel like I'm being silenced." Other Black, plus-size and marginalized creators found Instagram did the same with their photos, and the enforcement action led to a groundswell of online activism centered around the #IWantToSeeNyome hashtag.
A spokesperson for Instagram told The Guardian it had made a mistake when it deleted the photos. “As we looked into this more closely, we realized it was an instance where our policy on breast squeezing wasn’t being correctly applied,” they said. “Hearing Nyome’s feedback helped us understand where this policy was falling short, and how we could refine it.”
In a follow-up with Engadget, a spokesperson for Instagram said photos that show a person squeezing their chest, with a distinct change in the shape of the breasts, are still against the company’s rules. The company says it will continue to censor those to protect users under the age of 13. In instances where there might be some doubt, Instagram says it will instruct its reviewers to leave the content up.
“We are grateful to our global community for speaking openly and honestly about their experiences and hope this policy change will help more people to confidently express themselves,” Carolyn Merrell, global head of policy programs at Instagram, told Engadget. “It may take some time to ensure we’re correctly enforcing these new updates but we’re committed to getting this right.”
For her part, Nicholas-Williams welcomed the announcement. “Hopefully this policy change will bring an end to the censorship of fat black bodies,” she wrote in an Instagram post celebrating the victory.