A few weeks ago, Impossible Foods announced that its flagship faux meat product would be in over 1,000 grocery stores across the US in one of its biggest expansions yet. Today, it’s adding to that, with the announcement that the Impossible Burger will now be rolling out to Kroger-affiliated stores as well, adding 1,700 locations to the lineup.
That list of Kroger-affiliated stores include Baker’s, City Market, Copps, Dillons, Fred Meyers, Gerbes, King Soopers, Kroger, Kariano’s, Metro Market, Pay Less Super Market, Pick ‘n Save, QFC, Ralphs and Smith’s.
Impossible further plans to expand its retail-footprint 50-fold by the end of 2020. “The launch of Impossible Burger at Kroger grocery stores nationwide signals our intention to make Impossible Burger available everywhere America shops -- at brick-and-mortar retailers and their increasingly popular online ordering and delivery services,” said Impossible Foods’ President Dennis Woodside in a press release.
Plus, the company is also planning on an upcoming cookbook to help home chefs learn how to use its vegan burger. Simply called “Impossible: The Cookbook”, it’ll have a section dedicated to burgers and will have recipes such as mapo tofu and Thai laab. Several of the recipes are from famous chefs such as Traci Des Jardins and Chris Cosentino. The book is priced at $30 (you can pre-order it on Amazon today) and will ship on June 16th. For each book sold, $3 will be donated to No Kid Hungry. Impossible Foods will also hold a “cook-a-thon” Facebook event on May 14th to raise awareness and donations for the charity.
According to Impossible Foods, it has also donated more than 100,000 pounds of its faux burger to food banks since the start of the COVID-19 pandemic.