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He's the handsome reality TV star who's bringing some British charm down under on the current season of I'm A Celebrity... Get Me Out Of Here!.
But just how much was the star of The Only Way Is Essex, Joey Essex paid to tough it out in the Aussie jungle?
According to Daily Mail, the 31-year-old from south London pocketed a six-figure sum to participate in the eighth season of the Channel 10 show.
An insider told the publication that the network was keen to secure Joey's star power and had no problem negotiating a deal upwards of $400,000 (about £212k).
That's at least $100k more than former AFL star-turned-coach Nathan Buckley who is said to have received a cool $300,000 for his stint on the show.
There's no doubt that Joey is a highly sought-after media personality after having launched his career in the spotlight on the popular UK reality TV show, The Only Way Is Essex in 2011 at the age of 21.
After three years on TOWIE, Joey headed into the New South Wales jungle on the UK version of I'm a Celebrity where he ended up finishing in fourth place.
Stints on Celebs Go Dating, Celebrity MasterChef, and, more recently, Celebrity SAS all followed.
His TV earnings, on top of a haircare and fragrance line, have led Joey to amass a reported $12 million (£6.3 million) net worth.
Joey appears to enjoy his lavish lifestyle, posting photos of his designer clothing, overseas holidays and a white Lamborghini on his social media accounts.
According to the Herald Sun, two I'm A Celebrity stars found themselves in a spat over salaries but neither of them was Joey Essex.
Ex-NRL star Beau Ryan was reportedly so angry after Nathan Buckley's paycheque was supposedly revealed that he threatened to withdraw from the show.
It's believed that Beau joined I’m A Celebrity as part of his network salary with Channel Ten, where he hosts both The Amazing Race Australia and Studio 10.
Beau later poured cold water over the rumours, telling The Daily Telegraph that the claims were completely untrue.
"Not one person in there spoke about money that I was aware of even though Bucks probably did get paid the most," he said.
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