In honor of CROWN Day, here are 11 Black-owned hair care brands to shop today and in the future

·6-min read

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July 3 is CROWN Day. A moment set aside to honor Black hair independence. According to The CROWN Act website, CROWN stands for “Creating a Respectful and Open World for Natural Hair.”

It may seem hard to believe, but Black people still face bias based on how they choose to wear their hair. Shockingly, there is no federal law in the United States that prohibits this form of discrimination. Currently, only 13 states, including California, New York, Washington, Nevada, Virginia and Connecticut, have passed the CROWN Act as law, barring employers and others from treating people differently or unfairly because of their hair texture. There is definitely still work to be done.

But at this moment, we celebrate. We may not be where we want to be, but we can acknowledge that progress has been made thanks to the diligent efforts of many who refuse to back down. Whether you choose to wear your hair in braids, locs, curly, kinky or coily, you should know there are many Black-owned hair care brands that see you and support you. Briogeo is a Black-owned hair care brand focused on creating products for diverse hair textures using clean ingredients, while 4C Only is committed to making products specifically for that hair type.

The time is always right to start incorporating products from these Black-owned hair care brands into your daily routine. Not only will you be supporting the culture, but your crown will look and feel fleeky as a result.

Black-Owned Hair Care Brands

4C Only

Founder: Kim and Tim Lewis

About the Brand: 4C Only creates products with the kinkiest and coiliest of textured hair in mind. The Black-owned beauty brand carries four individual products: The Too Clean Shampoo, the Too Thicke Deep Conditioner, the Too Soft Leave-In Conditioner and the Too Slick Styling Cream. The line also lets you snag all of the 12-ounce jars in a bundle for just $70.

Read more about 4C Only here.


Adwoa Beauty

Founder: Julian Addo

About the Brand: Founded by Julian Addo, Adwoa Beauty is a gender-neutral Black-owned hair care brand that creates clean products for multicultural hair textures. Adwoa Beauty meets the “Clean at Sephora” standards, and additionally, all of the brand’s products consistently receive positive reviews.



Founder: Maeva Heim

About the Brand: Born out of Australia, there’s no question that BREAD founder Maeva Heim is changing the game. The Black-owned beauty brand creates products specifically for textured and curly hair. The brand recognizes that all curls don’t look the same and therefore stays away from phrases like “anti-frizz.” Best sellers from the brand include their Everyday Hair Gloss, which won an Allure Best of Beauty Award, and their new Macadamia Oil.

Read more about BREAD here.



Founder: Nancy Twine

About the Brand: Nancy Twine started Briogeo in her New York City apartment in 2013. Inspired by her grandmother’s beauty recipes, Twine partnered with a team of natural chemists to bring her “clean” creations to the masses. Today, Briogeo has grown into a comprehensive haircare brand that includes eight different product lines and legions of loyal fans. Briogeo’s products are available at both Sephora and Ulta; shoppers can also purchase the products at the brand’s website,

Read more about Briogeo here.



Founder: Shelley Davis

About the Brand: Kinky-Curly is one of the most popular Black and Caribbean-owned hair care brands today. Its founder, Shelley Davis, hails from St. Vincent and the Grenadines and has been natural since 1998. When the natural hair movement gained major popularity in the early 2000s, she launched the line, which became one of the very first to go mainstream. Today, you can find Kinky-Curly products at popular retailers like Whole Foods and Bed Bath and Beyond. One of the brand’s best-selling products to date is its Knot Today Leave-In Conditioner.


Melanin Haircare

Founders: Whitney and Taffeta White

About the Brand: Longtime natural hair YouTuber Whitney White (adoringly known as Naptural85 on YouTube) answered her subscribers’ prayers in 2015 when she partnered with her sister Taffeta White to launch their own brand Melanin Haircare. Boasting the tagline “simple natural hair care,” Melanin strives to make products that are high in nutrients and accessible for all.

“I wanted to share my love for natural, homemade and safe hair care products on a larger scale, so that everyone, regardless of time or budget, could benefit from real, nutrient-rich products for healthy, thriving hair and scalp,” Whitney shared on the brand’s website.


Nancy’s Kitchen

Founder: Donna Jenay

About the Brand: If you’ve ever been told that your naturally kinky, coily or curly hair was “hard to manage,” you’re not alone. Tired of hearing the same myth about textured hair repeated over and over again, Donna Jenay decided to create Nancy’s Kitchen, a Black-owned beauty brand committed to serving the “natural hair community with high quality hair care solutions.” The brand immediately took off, with features in top publications like Allure, Elle and The Oprah Magazine. The brand’s Miracle Leave-In Conditioner even received an In The Know Beauty Impact Award in 2021! Most of the brand’s products frequently sell out within minutes of being restocked, so be sure to sign up for email alerts if you want to try these incredible hair care products.



Founder: Tracee Ellis Ross

About the Brand: Tracee Ellis Ross has an iconic mane, so it made sense when the actress launched her own line of hair products. In 2019, the “Black-ish” star launched Pattern. While speaking of the business venture, the Golden Globe award winner said Pattern was 10 years in the making, explaining she created the line to solve “unmet beauty needs that have not been addressed.”

“Moving my attention to an area that people don’t know of me and that was new for me, as a CEO and founder — everything from packaging and the creative vision and all that kind of stuff to the formulas — I feel a little weepy about that part,” she said. Pattern is currently sold in Ulta Beauty stores.

Read more about Pattern here.


Sienna Naturals

Founders: Hannah Diop and Issa Rae

About the Brand: Inspired to create high-quality, natural products that hydrate and nourish textured hair, Hannah Diop started Sienna Naturals with actress, director and all-around creative Issa Rae. The brand’s line includes everything from scalp treatments to shampoos and conditioners, all made with clean ingredients.

Read more about Sienna Naturals here.


Wonder Curl

Founder: Scarlett Rocourt

About the Brand: Calling all curly girls! Wonder Curl founder Scarlett Rocourt knows all about the struggle of finding products that hydrate and nourish curly hair. That is precisely why she started Wonder Curl. She started off just wanting to create the perfect hair gel, but now the Caribbean-owned beauty brand offers shampoo, styling lotion, hair butter and more.


Wrap Life

Founder: Nnenna Stella

About the Brand: Black-owned hair accessories brand Wrap Life makes the most beautiful hair wraps and headbands. The Brooklyn-made head wraps and headbands feature high-quality fabric, with both firm and stretchy options. With a variety of colors and patterns, there is a style for anyone who wants to adorn their crown in style.

Read more about Wrap Life here.


Contributors: Ari Bines, Ellie Conley, Moriba Cummings, Katie Dupere, Laura Galvan, Jamé Jackson, Julia Webb

If you found this story helpful, check out 75+ Black-owned brands to support today and every day.

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