Her social media feed is usually dominated by snaps of the stylish outfits she wears to co-host This Morning.
But to celebrate Valentine's Day, Holly Willoughby has posted a rare picture on Instagram of her with husband Dan Baldwin.
In the sweet throwback selfie shared with the 40-year-old presenter's seven million fans, the couple can be seen smiling while standing together on a sunny beach.
The mother-of-three looked stylish in a Panama hat and black bikini, while her TV producer other half wore a pair of classic black sunglasses.
The adorable post was popular with fans, who left more than 100,000 'likes'.
One person wrote: "Gorgeous pair."
Another commented: "You look so beautiful Holly."
A third shared: "Beautiful picture."
And a fourth added: "Lucky man."
The couple married in 2007 after meeting while filming the ITV children's morning show Ministry of Mayhem.
They share three children together – son Harry, 11, daughter Belle, nine, and son Chester, six.
As well as very rarely posting pictures with her husband, the star also never publicly reveals the faces of their young kids.
Earlier this week, Willoughby celebrated turning 40 with two cakes on the set of This Morning.
She also marked the occasion by wearing a floral dress that her own mum Linda wore on her 40th birthday.
Captioning a post on Instagram, she wrote: "This photo of my mum was taken on her 40th birthday at the party she had in the garden. I remember this day so clearly.
"It’s a strange thing to reach the age you remember your mum being!... I asked her if she’d kept the dress and of course she had...
"Strange moment zipping it up this morning, wondering how she felt on her big day...
"I can’t be with my Mum or Dad today but wearing this in her honour makes me feel closer to them...love you Mumma!"