Hailey Bieber, née Baldwin, has revealed her wedding dress in full on social media – but the quirky design has polarised her followers.
The model tied the knot with Justin Bieber last week, on 30 September, in front of family and friends at the Montage Palmetto Bluff in Bluffton, South Carolina.
The event was their second wedding: the couple legally married in a low-key courtroom ceremony last year.
Bieber shared images of her off-the-shoulder gown with her 22.4 million Instagram followers last night. She thanked OFF-WHITE designer Virgil Abloh for the pearl-encrusted “dream dress”, which featured a huge train.
But, not everyone was enamored with one specific detail - specifically the statement slogan message “Till death do us part’ that was embroidered across the width of the train.
The slogan - and the quotation marks used - are one of designer Abloh’s go-to ‘tools’.
Abloh told publication 032c he uses quotes to elevate his designs from fashion to art. “You can use typography and wording to completely change the perception of a thing without changing anything about it,” he said.
“If I take a men’s sweatshirt and write “woman” on its back, that’s art.”
The quotation marks have proved popular among the high fashion crowd as well, with slogan OFF-WHITE streetwear selling for thousands online.
They have even become the subject of a lawsuit launched by OFF-WHITE earlier this year against bracelet manufacturer Rastaclat.
The unusual design has been praised by Bieber’s Instagram followers, with comments such as “This dress is amazing !!!!!!! [sic] So so beautiful” and “This is evverything [sic] and more”.
But, the slogan train has not proved popular with everyone on social media: a number of people tweeted that the quotation marks “ruined” the gown.
There’s also been debate over the spelling of ‘till’ and apostrophe used before the word.
Hailey Bieber having til death do us part printed on her veil is corny and it ruined it, don’t tell me I’m wrong— Neen (@Nina_roseee) October 7, 2019
Why Virgil Abloh make such an amazing wedding gown for hailey Bieber and then ruin it by putting his signature quote with quotes on it 🤔— , (@BRYANJ3) October 8, 2019
ive realised that if twitter hates someone they’ll find a way to hate everything they do even if they sound dumb af like you can dislike hailey baldwin but still admit her dress was beautiful and classic (sans the stupid virgil writing)— bee (@olseniity) October 8, 2019
Can we talk about Hailey Bieber’s veil?— Ryan Graney (@RyanEGraney) October 8, 2019
There is only supposed to be 1 “L” in “TIL death do us part”, right? pic.twitter.com/BEUG2HYT9a
Correct.— Pythag’ Wave Conjugations (@RickyWiIIiams) October 8, 2019
The actual word is not spelled “UNTILL”
No, there is not a typo on Hailey Bieber’s wedding dress.— Gibson Johns (@gibsonoma) October 7, 2019
That’s not an apostrophe before “TILL” — it’s a quote mark, and there’s a second one at the end of the phrase.
It’s the designer Virgil Abloh’s *thing.*
“TILL” is an acceptable shortening of “UNTIL.”
That is all. pic.twitter.com/C66bZtKFrG
The design is comparable to Angelina Jolie’s Atelier Versace wedding gown for her 2014 marriage to Brad Pitt, which featured embroidered versions of her children’s drawings.